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Plant-based Fast Food Trend
Many chains follow the plant-based trend. After Burger King with the Impossible Whopper in all US stores, the vegan hotdog at Ikea in Europe, Nestlé's Incredible Burger at McDonald’s, Subway’s Beyond Meatball Marinara sub. Now also KFC partnered with Beyond meat to test plant-based ‘chicken’ nuggets.
It was tested in one shop in Atlanta and sold out in less than 5 hours.
The company says it will "evaluate these results and customer feedback to determine the best way forward beyond the Atlanta test – potentially a larger test and/or national rollout." (USA Today)
What will be next?